created for small businesses to improve their social media presence, small business content club by brkich design group is a streamlined content to media process. through SBCC, businesses have access to monthly content calendars, social media themes, and multiple worksheets to find their target demographic. those who do not belong to SBCC still have access to a free monthly content calendar filled with different holidays and hashtags to use throughout the month.
as this was a brand new concept in winter 2020, co-creators cassie and joline wanted a separate identity from bdg, which would make it easier for those to associate it as a sub-brand rather than just a product. overall it was decided to keep the branding on the minimal side, allowing for the brand colors to be neutral in order for all businesses to be included.
applications used: adobe illustrator, adobe indesign, canva | agency: brkich design group | designers: rachel aubel, amy schaffer (postcard) | art director: cassie brkich | copywriters: joline pinto atkins, cassie brkich, rachel aubel |mockups were made in adobe illustrator | photos are free for commercial use