started by two college roommates, fish gods llc wanted a clean logo to emphasize their efforts to clean up local waterways, rivers, and watersheds of plastic pollution. co-founders hunter and tyler won $5,000 through the ben franklin tech-celerator program to start making prototypes of their product: an eco-friendly, reusable bag in which fisherman and outdoorsmen can pick up plastic pollution on their various trips.
when considering their logo, the idea of emphasizing their recycling efforts became a major point to highlight throughout their identity. the inspiration of the Greek God Poseidon's trident signifies a powerful presence in their conservation efforts, along with being modeled after different fish hooks to show where their product would be used most.
clients: tyler waltenbaugh, hunter klobucar | application used: adobe illustrator, adobe indesign | art director: scott gladd, cassandra reese | agency: nwpa beehive-pennwest edinboro | designers: rachel aubel, colin pushchak, raichelle fortunato | branding suite mockup can be purchased at creativemarket.com | hat mockup is free for commercial use | photos are free for commercial use