the cakery

logo redesign, pattern design, & business card design

formerly known as amber’s comfort kitchen, the cakery is a specialty bakery based in west View, Pennsylvania with a focus for all things sweet. Offering delicious desserts including special order cupcakes and cakes alike, breads, and bars with a primary focus of making products that can be customized for all dietary restrictions, including ketogenic & diabetic friendly varieties. Making their mark through farmers markets and catering, owner Amber Atkins was able to bring her dream of owning a true brick and mortar storefront in February 2020, helping her become a household name among the residents of the northern Pittsburgh region.

The Cakery’s current logo was made a few years back, and while Amber still likes the logo, she has outgrown the current styling and color palette. The purpose of her logo redesign is to be readable, friendly, and timeless so it lasts over multiple years and phases of growth.

project highlights

client: amber atkins | application used: adobe illustrator | designer: rachel aubel | mockups were found on freepik.com or are free for commercial use | photos are free for commercial use

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